Sanjay online Sabha

By K.T. Jagannathan
Chennai: 02-07-2021 12:09AM
Last Updated: 03-07-2021 12:09AM

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When the going is tough, one turns innovative. This is what this Chartered Accountant-turned musician has become now. Covid-19 has upset a number of fan-based activities such as sporting events, live concerts et al. With Chennai sabhas shut ever since the outbreak of Covid-19, many artistes – top musicians, at that – are struggling to stay in focus. While many have embraced digital platforms to keep reminding the world at large that they are indeed keen to get on with their work in these tough times, spirited among the artistes have, all of a sudden, begun to demonstrate their enterprising trait. Top Carnatic vocalist Sangeeta Kalanidhi (a prestigious title conferred by the even more prestigious The Music Academy) Sanjay Subrahmanyan has moved quickly to host his own virtual sabha. Through his ``Sanjay Sabha’’, he is now reaching out to his fans. Sanjay Sabha is a series of 90+ minute concerts, exclusively recorded and presented to patron-members of the channel. Surely, Covid-19 has brought out the multi-skilling abilities of these artists. Thanks to the Internet, Sanjay is now able to offer end-to-end music service to his fans. For one, Sanjay Sabha helps him to continue his connection with his fans. For another, it helps to create an independent revenue stream for him and his accompanists. Well, the sabhas may well have to watch out now!